Merging psychology with technology, The Difference app creates an accessible, affordable, and anonymous way to make mental health a stigma of the past. Simply download the app to get access to a variety of wellness resources on your own time and in your own space, from daily podcasts and positivity tips, to personal therapy sessions with licensed counselors and “daily boost” notifications. The goal of an advertising campaign for The Difference app will not only promote the benefits users may experience, but also raise awareness for mental health and wellness from a modern perspective. A campaign such as this will show that there are simple ways to stay on top of ones mental well-being, while leaving the doubt, shame, and fear of being stigmatized behind.