The rebrand and renaming of New Hope Eugene, a church located in Eugene, Oregon, was driven by the desire for its members to live their most meaningful lives and have a modernized brand that represents this goal. In order to do this, one needs to put down what is holding them back and find who they are meant to be. Through calming, serene blue colors and a redesigned logo echoing the landscape of the Pacific Northwest, Cove Church is a safe harbor from the surrounding chaos, where one can pause and be revived for the journey ahead.